How to run a successful social media campaign

In this blog we outline how to run a successful social media campaign without it necessarily going viral.   Objective In August 2018, Cambridge Startup Help worked with Cambridge Electric Transport to increase the number of people using the e-bike scheme in the Cambridge Science Park e-bike pilot to over 50 users. The e-bike scheme […]

8 Tesla marketing strategies any company can use

In this blog we outline 8 Tesla marketing strategies that any company can use to gain a competitive advantage.   Who is Tesla and what are the Tesla marketing strategies? Firstly some background information. Tesla is an automotive company known for its electric cars, lithium-ion batteries for energy storage and residential solar panels. The company […]

Customer journey

Mapping the customer journey onto the marketing funnel is crucial if you are to have any success in converting leads into customers. The importance of the funnel in marketing cannot be under stated. At any point of engagement with your prospect it is good to ask yourself the question: What stage is your prospect at […]