This is where you’ll find articles to help you understand marketing.
You’ll find out how to get leads and how to nurture them through the sales funnel. There’s some case studies too so you can how other startups have got to where they want to be.
What’s your biggest challenge with marketing?
The Importance of the Funnel in Marketing
Understanding how the sales funnel works and how you can nurture prospects through it.
How to Change Your Marketing in Response to the Coronavirus
New strategies are needed to change your marketing in response to the coronavirus as outlined here.
Lifecycle Marketing through the Sales Funnel
How Sales and Marketing can work together with lifecycle marketing through the sales funnel.
Marketing Yourself in Your Pitch
Top tips for marketing yourself in your pitch as given by a panel of experts at the Cambridge Judge Business School.
The Repositive Journey – How Repositive Scaled up From 7 to 35 Employees
How Repositive got its first customers and the marketing methods it used to grow its business.
Lessons Learnt from Entrepreneur John Stapleton, Founder of New Covent Garden Soup
Top tips on how to grow sales of a product that is disruptive.
How to Run a Successful Social Media Campaign
How an e-bike company increased the number of commuters using its bikes through social media.
8 Tesla Marketing Strategies
Starting with a niche market, owning the value chain and making a super desirable product are some strategies Tesla has used to become successful.
Mapping the Customer Journey onto the Marketing Funnel
The types of marketing that can be used to move prospects through the next stage of the sales funnel.