This is where you’ll find articles to help you understand marketing.
You’ll find out how to get leads and how to nurture them through the sales funnel. There’s some case studies too so you can how other startups have got to where they want to be.
What’s your biggest challenge with marketing?
Getting the most out of social media
How to get the most out of social media - which platforms to use and types of content.
How to simplify your marketing
Tips on how to simplify your marketing so that you don't feel overwhelmed by it.
Funding sources for cleantech companies
A list of funding sources for cleantech companies.
How can cleantech companies communicate their impact?
How cleantech companies can improve the way they communicate their impact to attract customers and investors.
5 Marketing Strategies for Startups
5 marketing strategies for startups that will help increase your chances of success as there is a high failure rate with startups.
The Importance of the Funnel in Marketing
Understanding how the sales funnel works and how you can nurture prospects through it.
How to Change Your Marketing in Response to the COVID-19
New strategies are needed to change your marketing in response to the coronavirus as outlined here.
Lifecycle Marketing through the Sales Funnel
How Sales and Marketing can work together with lifecycle marketing through the sales funnel.
Marketing Yourself in Your Pitch
Top tips for marketing yourself in your pitch as given by a panel of experts at the Cambridge Judge Business School.