Customer journey

Mapping the customer journey onto the marketing funnel is crucial if you are to have any success in converting leads into customers. The importance of the funnel in marketing cannot be under stated. At any point of engagement with your prospect it is good to ask yourself the question: What stage is your prospect at […]

Funnel blackboard

Why size matters with your funnel in marketing The importance of the funnel in marketing is not to be underestimated.  It goes without saying that the bigger the funnel at the top in terms of leads, the bigger it will be at the bottom.  A small number of leads will produce a small number of […]