Features and benefits

When marketing your company’s products and services it is easy to focus on the features and benefits offered. So what’s more important than features and benefits when doing your marketing? The answer is easy – content marketing that connects with customers at an emotional level and an understanding of the pain experienced. Connect with the […]

create effective content marketing

If you would like your content marketing to be great, here are 5 tips for effective content marketing to help make it 10x worth its value.  The tips were originally outlined on a Moz blog. Google changes its algorithm from time to time and it likes mobile friendly content.  It is therefore important to ensure your […]