Outspoken cycles case study title

 

 

Cambridge Electric Transport

Results:

  • Helped Cambridge Electric Transport achieve e-bike objective of over 50 riders to use the e-bike scheme through social media activity
  • Set up social media profiles, created and scheduled posts
  • Conducted other integrated marketing activities to help achieve the objectives such as PR

“We had a tight time frame to grow the number of e-bike users but with marketing consultancy and social media from Cambridge Startup Help and through good teamwork, we achieved our objective and look forward to extending the e-bike scheme to the employees on the other North Cambridgeshire business parks.”  Sean Moroney, CEO, Cambridge Electric Transport

 

 

Background

Cambridge Startup Help supports Cambridge Electric Transport to achieve e-bike target

In August 2018, Cambridge Electric Transport succeeded in achieving its target of over 50 users using its e-bikes in the Cambridge Science Park e-bike pilot through an integrated marketing campaign organised by Cambridge Startup Help, including social media.

The campaign included partner marketing through the Cambridge Science Park, Twitter and Facebook activity, live try out opportunities, flyers, email marketing, press coverage (including BBC Look East) and a promotion.  Cambridge Startup Help also mapped the employee postcodes.

Press coverage for Cambridge Electric Transport

The e-bike scheme was available to employees of the Cambridge Science Park during the months of July and August, giving them an opportunity to go to work in a more sustainable way and save money at the same time.  Employees from 38 different companies have been getting on the bikes at Longstanton and returning them to the same location with bike side assistance as part of the service.

E-bike Cambridge!

The trial is now being extended to the other North Cambridgeshire business parks including St John’s Innovation Centre, the Cambridge Business Park and Allia Future Business Centre.

Marketing activities have continued and included Facebook ads which have driven good numbers of people to the website as well as traditional ads.

Cambridge Electric Transport are now working with Cambridge Startup Help to rebrand and plan further marketing activities to help reach company objectives.