- Helped Cambridge Electric Transport achieve e-bike objective of over 50 riders to use the e-bike through social media activity
- Set up social media profiles, created and scheduled posts
- Conducted other integrated marketing activities to help achieve the objectives such as PR
“We had a tight time frame to grow the number of e-bike users but with marketing consultancy and social media from Cambridge Startup Help and through good teamwork, we achieved our objective and look forward to extending the e-bike scheme to the employees on the other North Cambridgeshire business parks.” Sean Moroney, CEO, Cambridge Electric Transport
Cambridge Startup Help supports Cambridge Electric Transport to achieve e-bike target
In August 208, Cambridge Electric Transport succeeded in achieving its target of over 50 users using its e-bikes in the Cambridge Science Park e-bike pilot through an integrated marketing campaign organised by Cambridge Startup Help, including social media. The campaign included partner marketing through the Cambridge Science Park, Twitter and Facebook activity, live try out opportunities, flyers, email marketing, press coverage and a promotion. Cambridge Startup Help also mapped the employee postcodes.
The e-bike scheme was available to employees of the Cambridge Science Park during the months of July and August, giving them an opportunity to go to work in a more sustainable way and save money at the same time. Employees from over 35 different companies have been getting on the bikes at Longstanton and returning them to the same location with bike side assistance as part of the service.
The trial is now being extended to the other North Cambridgeshire business parks including St John’s Innovation Centre, the Cambridge Business Park and Allia Future Business Centre.