Results:
- Designed and executed market research study
- Refined product features and marketing messages using findings of market research
- Wrote press releases and gained coverage
“Emma is a highly skilled marketing professional with the ability to acquire, analyse and use market research data to provide product innovation and feature optimisation.”
Martin Rigby, CEO, Psonar
Background
Psonar offers a new way to consume music – pay-per-play.
Cambridge Startup Help gave marketing advice, wrote press releases and created a market research survey for Psonar. The results were used to refine marketing messages and optimise product features.
​Psonar has been successful in several fundraising rounds and has attracted the attention of mobile phone operators and music companies.
