Psonar case study title

 

psonar

Results:

  • Designed and executed market research study
  • Refined product features and marketing messages using findings of market research
  • Wrote press releases and gained coverage

“Emma is a highly skilled marketing professional with the ability to acquire, analyse and use market research data to provide product innovation and feature optimisation.”

Martin Rigby, CEO, Psonar

 

Background

Psonar offers a new way to consume music – pay-per-play.

Cambridge Startup Help gave marketing advice, wrote press releases and created a market research survey for Psonar. The results were used to refine marketing messages and optimise product features.

‚ÄčPsonar has been successful in several fundraising rounds and has attracted the attention of mobile phone operators and music companies.

psonar phones