• Created leads through events for Watermill Accounting increasing number of event sign ups by over 400%
• Achieved the maximum amount of event attendees for the room capacity
• Achieved positive comments for the client from blog content written
• Updated website and identified the best sources of leads
• Increased the number of those opening a newsletter created in email software by 96%
“We are very grateful for the service provided by Emma at Cambridge Startup Help as we can rest assured that all the marketing needed will be done to raise awareness of Watermill Accounting and create leads. We are very busy with the operational side of our business and it gives us peace of mind that the marketing is in the hands of a professional, experienced marketer who achieves results.”
Deepti Agarwal, Managing Director, Watermill Accounting
Integrated Marketing for Customer Acquisition
Watermill Accounting is a Cambridge based accountancy firm specialising in helping startups, SMEs and charities maximise their business revenue. Based at the Allia Future Business Centre, in Arbury, Cambridge, it provides a number of accountancy services including a R&D tax credit service, helping companies earn thousands of pounds in Research & Development tax credits.
Every month it runs free workshops entitled Accounting and Finance for Entrepreneurs. Cambridge Startup Help promotes the free events for Watermill Accounting using a variety of different channels and the integrated marketing provided to date has helped increase the number of event sign ups dramatically. This has helped build a steady stream of leads for the company that have turned into business.
Cambridge Startup Help also writes and sends out a monthly newsletter in email software as well as blog articles on finance related areas for the website. Some telemarketing is also done to help promote the events. The integrated marketing strategy has included use of mailshots and postcards as well as posters and digital marketing methods to publicise the workshops.
Watermill Accounting helps small and medium sized enterprises (including freelancers and contractors) choose and establish their accounting systems, administer payroll, submit VAT returns and year-end accounts.
The company also assists SMEs and startups with auto-enrolment for pensions, R&D tax credit and personal tax returns.