• Helped achieve selling out of events through social media and integrated marketing activities arranged by the Cambridge Cleantech marketing team
• Increased the social media following for Cambridge Cleantech and the European smart city project, Smart City Innovation
• Carried out research to find content to post on social media
• Worked with partners to promote posts
• Analysed posts to identify the most popular content
“Cambridge Cleantech is a growing team with global ambitions, and we brought in Emma to help us with social media marketing so we could focus on offering the best to our members. I must say it has worked great so far! Knowing there is someone to stay on top of social media while we tend to everything else has been a huge relief for us, and it helps that Emma understands the sustainability sector so well.”
Cinthya Anand, Marketing Communications Manager, Cambridge Cleantech
Social media to drive traffic and event attendance
Cambridge Cleantech is based at Allia Future Business Centre in Cambridge. It is a member organisation that helps startups, SMEs and corporates in the cleantech sector connect with each other. Cambridge Startup Help assists the Cambridge Cleantech marketing team with social media, to help the team cover this marketing channel effectively.
Partnerships are very important for cleantech organisations. For corporates they need to find new suppliers to help them meet Net Zero targets. For startups and SMEs they need to meet buyers who can help them gain market reach.
Cambridge Cleantech runs several events throughout the year to help companies find potential partners. The events include Meet the Buyer events, sector specific events and the annual Cleantech Venture Day. This event gives startups an opportunity to pitch in front of investors and the audience. In 2020, the event was ran in association with Choose Paris Region which highlighted the opportunities for cleantech companies in Paris.
Cambridge Startup Help worked with Cambridge Cleantech to help drive attendance to the events.
In collaboration with the Cambridge Cleantech partners, the events and news were promoted on Twitter, Facebook and LinkedIn. The social media activity, as part of an integrated marketing plan, helped the Cleantech Venture Day to be sold out. Furthermore, over 500 followers have been added to the Twitter account.
Would you like to give your social media more attention to help drive more traffic to your site, drive event attendance and boost engagement? Contact Cambridge Startup Help to get started.