6 tips to help get pr coverage

PR coverage is an important marketing tool and not to be underestimated, although tracing it to inbound leads when considering return on investment (ROI) can be tricky. Cast your mind back to the early days of Facebook, how did you hear about it?  Word of mouth, the press?  It is therefore important to try and […]

Purpose of social media

There’s a lot of buzz around social media and with so many channels to consider, it’s easy to think that this form of marketing is difficult to manage let alone understand.  So what is the real purpose of social media? Well, it is to amplify your message/knowledge of your company. Treat it as another PR […]