Features and benefits

When marketing your company’s products and services it is easy to focus on the features and benefits offered. So what’s more important than features and benefits when doing your marketing? The answer is easy – content marketing that connects with customers at an emotional level and an understanding of the pain experienced. Connect with the […]

conquer social media

This post provides 5 tips to conquer social media.  If you find social media time consuming and a chore, these tips will help you become more effective and more in control:   Social media is all about sharing, so it’s important that your posts are not too salsey.  Aim for the majority of your tweets to be […]

create effective content marketing

If you would like your content marketing to be great, here are 5 tips for effective content marketing to help make it 10x worth its value.  The tips were originally outlined on a Moz blog. Google changes its algorithm from time to time and it likes mobile friendly content.  It is therefore important to ensure your […]

Save time building your customer list

Having recently advised a London based design agency on how to use its CRM software (customer relationship management software, i.e. its database) more effectively, it was refreshing to see that the MD had chosen a CRM that was going to save her time and therefore money.  So how do you save time building your customer list? The […]

Press ad

Metrics company Benchmarketing has analysed what happened when companies include press advertising in their media mix.  It looked at 500 econometric models, across a five-period.  So what was the conclusion?  Exactly how effective are press ads?  The answer – a company called Benchmarketing has discovered that adding newspaper ads dramatically increases the return on investment of […]

Social media and email marketing

In an earlier blog it was mentioned that the real purpose of social media was to amplify marketing messages and to watch what content is being posted. However there seems to be rather a preoccupation with social media these days compared to other marketing methods.  The preoccupation could be because social media itself gets a lot of […]

What can we learn about creativity from Daft Punk

Daft Punk Unchained was recently on Netflix and gave a great insight into how creative they really were. However it seems to have been carefully crafted, so what can we learn from about creativity from Daft Punk? The answer – don’t rush into anything. It took Daft Punk 4 years to produce Random Access Memories but they didn’t jump […]

Which marketing automation platform should you choose

There are several marketing automation email platforms on offer today. But which marketing automation platform should you choose? Just to clarify, marketing automation is when you receive an email based on an action you performed. If you click on a button in one email you may receive another email in a few days time, or […]

Connection between authors and businesses

We’ve all heard the expression ‘Content is king’ but it really is when your business offers one product or service but makes an additional revenue stream from content. Here in Cambridge at least one company does this. It sells software and books at the same time, making money from its expertise.  This is the connection between […]