Psonar case study title

 

psonar

Results:

  • Designed and executed market research study
  • Refined product features and marketing messages using findings of market research
  • Wrote press releases and gained coverage

“Emma is a highly skilled marketing professional with the ability to acquire, analyse and use market research data to provide product innovation and feature optimisation.”

Martin Rigby, CEO, Psonar

 

Background

Psonar offers a new way to consume music – pay-per-play.

Cambridge Startup Help gave marketing advice, wrote press releases and created a market research survey for Psonar. The results were used to refine marketing messages and optimise product features.

​Psonar has been successful in several fundraising rounds and has attracted the attention of mobile phone operators and music companies.

psonar phones