Outspoken cycles case study title

 

 

Results:

  • Developed new leads at events for Outspoken Cycles
  • Persuaded disengaged teenagers to try out the bikes
  • Attracted visitors to nearby council travel team stands

“Over the last 8 months Emma has been working with us on our events and helping generate new business through these. She’s been brilliant to work with and always has useful advice for our marketing and promotion. For the events she’s always been reliable, easy to deal with and can always be counted on to run a great event.”


Mark Searle, Programme Manager, Outspoken Cycles

 

Background

 

Based in Cambridge, Outspoken Cycles offers:

  • Cycle courier services
  • Bike maintenance & proficiency courses
  • One to one training
  • Events to promote cycling​ & bike servicing​

Cambridge Startup Help helps run the events for Outspoken Cycles giving the general public and often teenagers an opportunity to enjoy and take up cycling. The events feature:

  • Smoothie bikes
  • Cycle powered scalextrix
  • Cycle powered cinema
  • Cycle sprints
  • Try out shows

Often working in conjunction with council travel plan teams, Outspoken Cycles encourages attendees at events to try out the various cycling activities.  Teenagers tend to be quite astonished when they find out they can make a smoothie simply by peddling for around one minute.  They are then encouraged to visit the travel planning teams where they can learn about the benefits of cycling.

The smoothie bikes can be hired out for private parties, weddings, trade shows and a variety of other events.

Outspoken Cycles is based just off the Cowley Road in Cambridge on the Commercial Business Park.  It has established itself as the go to company for cycle related advice and activities and is currently developing new activity bikes in addition to the smoothie bikes.