Organising a pop-up light cafe

Why I organised a pop-up light cafe? A few years ago during the winter I had an idea to set up a beach cafe rather than a pop-up light cafe. It was dark and dismal outside and I wanted somewhere to relax and brighten my mood. I asked friends about it who really liked the […]

New data protection rules GDPR

What is changing with the data protection rules – GDPR? We have outlined below some guidelines to show you how you can comply with GDPR, the new data protection rules which come into force in the EU on 25th May 2018.  The guidelines are based on information gathered at the Technology for Marketing & Advertising […]

Funnel blackboard

Why size matters with your funnel in marketing The importance of the funnel in marketing is not to be underestimated.  It goes without saying that the bigger the funnel at the top in terms of leads, the bigger it will be at the bottom.  A small number of leads will produce a small number of […]

Features and benefits

When marketing your company’s products and services it is easy to focus on the features and benefits offered. So what’s more important than features and benefits when doing your marketing? The answer is easy – content marketing that connects with customers at an emotional level and an understanding of the pain experienced. Connect with the […]

conquer social media

This post provides 5 tips to conquer social media.  If you find social media time consuming and a chore, these tips will help you become more effective and more in control:   Social media is all about sharing, so it’s important that your posts are not too salsey.  Aim for the majority of your tweets to be […]

create effective content marketing

If you would like your content marketing to be great, here are 5 tips for effective content marketing to help make it 10x worth its value.  The tips were originally outlined on a Moz blog. Google changes its algorithm from time to time and it likes mobile friendly content.  It is therefore important to ensure your […]

Save time building your customer list

Having recently advised a London based design agency on how to use its CRM software (customer relationship management software, i.e. its database) more effectively, it was refreshing to see that the MD had chosen a CRM that was going to save her time and therefore money.  So how do you save time building your customer list? The […]

Press ad

Metrics company Benchmarketing has analysed what happened when companies include press advertising in their media mix.  It looked at 500 econometric models, across a five-period.  So what was the conclusion?  Exactly how effective are press ads?  The answer – a company called Benchmarketing has discovered that adding newspaper ads dramatically increases the return on investment of […]

Social media and email marketing

In an earlier blog it was mentioned that the real purpose of social media was to amplify marketing messages and to watch what content is being posted. However there seems to be rather a preoccupation with social media these days compared to other marketing methods.  The preoccupation could be because social media itself gets a lot of […]